BINNJ ON THE APPLE IPAD CASE PDF

In this dialogue-styled situation, Binnj's CEO has assembled a team of people for a day "science experiment" to determine whether a new high-tech business venture is worth pursuing. He is focused on an untapped market - a new kind of restaurant menu service built on the Apple iPad platform. Members of the team are excited and have been furiously working on the project while retaining their full-time jobs. They have developed a prototype of the technology and business offering, pitched the idea to several clients, and generated significant interest. The case is set at the end of the first days, when the CEO must decide on the next steps. The teaching objectives are to: Introduce students to the key enablers for information technology IT entrepreneurship i.

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In this dialogue-styled situation, Binnj's CEO has assembled a team of people for a day "science experiment" to determine whether a new high-tech business venture is worth pursuing. He is focused on an untapped market - a new kind of restaurant menu service built on the Apple iPad platform. Members of the team are excited and have been furiously working on the project while retaining their full-time jobs. They have developed a prototype of the technology and business offering, pitched the idea to several clients, and generated significant interest.

The case is set at the end of the first days, when the CEO must decide on the next steps. The teaching objectives are to: Introduce students to the key enablers for information technology IT entrepreneurship i. Feb 11, Skip to Main Content This case introduces students to information technology entrepreneurship, technology development approaches, service pricing issues, virtual project management techniques and tools, brainstorming revenue generation opportunities, and the challenges of prioritizing decisions.

Educator Copy. Teaching Note. Add to Coursepack. Add to Collection. Add to Cart for purchases and permissions. Add to Cart. Learning Objective The teaching objectives are to: Introduce students to the key enablers for information technology IT entrepreneurship i. Details Pub Date: Feb 11, Discipline: Information Technology. Source: Ivey Publishing. Geography: India. Length: 24 page s. X We use cookies to understand how you use our site and to improve your experience, including personalizing content.

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Binnj on the Apple iPad

In this dialogue-styled situation, Binnj's CEO has assembled a team of people for a day "science experiment" to determine whether a new high-tech business venture is worth pursuing. He is focused on an untapped market - a new kind of restaurant menu service built on the Apple iPad platform. Members of the team are excited and have been furiously working on the project while retaining their full-time jobs. They have developed a prototype of the technology and business offering, pitched the idea to several clients, and generated significant interest.

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Binnj on the Apple iPad Case Study Solution

Below are the available bulk discount rates for each individual item when you purchase a certain amount. Register as a Premium Educator at hbsp. Publication Date: February 11, Industry: Professional Services. Source: Ivey Publishing.

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Binnj on the Apple iPad Case Study Analysis & Solution

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Binnj on the Apple iPad Harvard Case Solution & Analysis

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