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Principles of marketing. Upper Saddle River, NJ. Kotler , G. Armstrong Neville , Simon J. Bell , Gregory J. Whitwell Economics Chapter 1.
You should read the entire chapter. Pearson Prentice Hall Here we will focus on some interesting issues related to specific stages of the model. A basic explanation of this model is given in Kotler , Armstrong Cho and Lee explain the motivation behind information search in the following way: Hoyer , B. Nyffenegger Business Nitzan Journal of Marketing People power Milligan Accessed from: www.
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Principles of Marketing