INTERNATIONAL MARKETING STRATEGY DOOLE AND LOWE PDF

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She is Head of the Research Centre for Individual and Organisational Development at the university and has considerable experience at a senior level working across a number of industries with international and UK companies in the field of international marketing and strategic marketing decision making.

He has considerable business and education experience holding senior positions in industry and in the university. He has carried out research, consultancy and training in the field of international marketing and strategic marketing decision making in the US, Europe and the Middle East.

Isobel Doole , Robin Lowe. This new and completely revised edition ensures the best-selling textbook International Marketing Strategy continues to meet the needs of the international marketing student and practitioner in an up to date an innovative manner.

It succeeds in maintaining the clarity of the previous editions while incorporating new and original material which ensures its continued status as the number one UK text on international marketing. The book is divided into three main subject areas, analysis, strategy development and implementation.

In each of the key subject areas the book continues to stress the importance of building the skills, aptitudes and abilities of managers in order to equip their firms to compete effectively in the global marketplace. Changes to the fourth edition include additional chapters on enabling technologies in international marketing, focussing upon the increasing use of technology solutions in gaining international business, and on ethical issues in IM.

A new, more practical and applied learning approach to planning is introduced throughout the text integrating into the text much of the planning material from previous editions.

For instance, the special focus at the end of each section will be replaced by a focus on international planning and its application by the student to a 'live' case study. The pedagogy has been enhanced to provide lecturers and students with far better tools for learning and teaching. New case studies are included at the end of each chapter to stimulate a discussion of both the specific issues of the chapter but also how the chapter topic is integrated within the wider context of international marketing strategy.

Within each chapter are two management dilemmas and approximately six illustrations including wider geographical coverage of the international marketing illustrations and updated examples relevant to the current international marketing issues. Social and cultural considerations in international marketing.

International marketing research and opportunity analysis. Z The international trading environment.

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International marketing strategy : analysis, development and implementation

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ISBN 13: 9781844807635

The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place. She is Head of the Research Centre for Individual and Organisational Development at the university and has considerable experience at a senior level working across a number of industries with international and UK companies in the field of international marketing and strategic marketing decision making. He has considerable business and education experience holding senior positions in industry and in the university.

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International Marketing Strategy

Scientific Research An Academic Publisher. Doole, I. ABSTRACT: Generally speaking, small and medium-sized enterprises SMEs have common problems in marketing strategy formulation and strategy implementation, such as lagging marketing concept and single marketing mode and so on [1]. The incompleteness of marketing strategy system seriously restricts the leapfrog development and sustainable development of SMEs. Problems in the implementation of SME marketing strategy mainly reflect the lack of professional Internet marketing personnel reserved, the lack of mature concept of mobile Internet marketing and good use of mobile Internet marketing [2].

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